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Central Market 2014 Holiday Event

Upscale Texas grocer Central Market puts on nine to 10 festivals each and every year. Each two-week festival features unique products sourced specifically for the festival, special cooking classes led by top chefs or expert makers, prepared festival foods available in the chefs’ cases, and in-store tastings and other events.

For 2014’s Holiday Festival, Central Market wanted to showcase its vast array of party treats, from platters and cheeses to wine and sweet snacks. We thought that there was no better way to say “holiday party” than with ugly holiday sweaters. The in-store posters were sweater shapes, complete with hanging tags. Other ornaments like snowflakes, trees, and candy canes were illustrated in sweater patterns, but infused with holiday foods. Even the T-shirts for the Foodies (Central Market’s expert employees) were printed to look like sweaters bearing some of our holiday headlines.

We designed just about everything for the event: in-store posters, a festival website, T-shirts, tote bags, employee uniforms, bag drop promotions, print ads, digital ads, and in-store displays. Here’s just a taste of what we did.