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Central Market Brewniversity

Upscale Texas grocer Central Market puts on nine to 10 festivals each and every year. Each two-week festival features unique products sourced specifically for the festival, special cooking classes led by top chefs or expert makers, prepared festival foods available in the chefs’ cases, and in-store tastings and other events.

For the 2013 Beer Festival, Central Market wanted to educate customers on how to best pair different dishes and snacks with different types of beer. We named the festival “Brewniversity” as a way to let customers know they were in for a little schooling. For the look and feel of the festival communications, we handcrafted chalkboard-style type and illustrations as a nod to “specials” chalkboards commonly found in pubs and tavern restaurants.

We designed just about everything for the event: in-store posters, a festival website, T-shirts, tote bags, employee uniforms, bag drop promotions, print ads, digital ads, and in-store displays. Here’s just a taste of what we did.

Recognition

Communication Arts Typography Annual

Graphis Poster Annual

Dallas Society of Visual Communications Silver Medal