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Central Market Hail to the Cheese

Upscale Texas grocer Central Market puts on nine to 10 festivals each and every year. Each two-week festival features unique products sourced specifically for the festival, special cooking classes led by top chefs or expert makers, prepared festival foods available in the chefs’ cases, and in-store tastings and other events.

For 2012’s Cheese Festival, we capitalized on election season, creating “Hail to the Cheese,” a celebration of all cheeses, foreign and domestic. Complete with election-style yard signs and campaign buttons, the campaign ensured that no matter what choice in cheese people made that fall, it was the right one.

We designed just about everything for the event: in-store posters, a festival website, T-shirts, tote bags, employee uniforms, bag drop promotions, print ads, digital ads, and in-store displays. Here’s just a taste of what we did.

Recognition

The Dallas Society of Visual Communications Gold Medal

The Dallas Society of Visual Communications Judge’s Choice Gold Medal

Graphis Advertising Annual

Graphis Branding Annual

Graphis Poster Annual

PRINT Magazine Regional Design Annual