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Central Market Chocolate Affair

Upscale Texas grocer Central Market puts on nine to 10 festivals each and every year. Each two-week festival features unique products sourced specifically for the festival, special cooking classes led by top chefs or expert makers, prepared festival foods available in the chefs’ cases, and in-store tastings and other events.

For this year’s Chocolate Festival, Central Market wanted to entice their customers to stray from their everyday chocolate and experiment with something unknown. We leveraged the style of Lichtenstein paintings from the 50s and had female protagonists long for the sweet embrace of new chocolate.

We designed just about everything for the event: in-store posters, a festival website, print ads, digital ads, and in-store displays. Here’s just a taste of what we did.