Passport Italy Campaign
Graphis Advertising Annual 2014
Dallas Society of Visual Communications Show 2014 Silver Medal
Each year, upscale Texas grocer Central Market’s Passport event features a different country, and celebrates the food and culture of that country during a two-week festival in their stores. For 2014’s Passport Italy, Central Market brought in unique products, offered cooking classes tailored to Italian cuisine taught by famous Italian chefs, and filled their prepared food and chef’s cases with Italian dishes and desserts. Simply put, they go all out for this event…and so do we.
We designed just about everything for the event: in-store posters, a festival website, T-shirts, tote bags, employee uniforms, bag drop promotions, print ads, digital ads, and in-store displays. Here’s just a taste of what we did.