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Central Market Passport Italy Microsite

Each year, upscale Texas grocer Central Market’s Passport event features a different country, and celebrates the food and culture of that country during a two-week festival in their stores.

For 2014’s Passport Italy, we designed a microsite for the event, featuring all the things customers could experience in-store, and using whimsical illustrations we created in-house. The site showcased the delicious Italian products sourced for the festival, promoted the special cooking classes tailored to Italian cuisine taught by famous Italian chefs and winemakers, and touted the array of chef-prepared dishes and desserts in the chefs’ cases. We even gave users the ability to download the illustrations to use as mobile and desktop wallpapers.