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Nickelodeon Social Programs Identity

 
Nickelodeon-Big-Help-Logo-RBMM
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The custom font we created for the program, Nick Sans, was playful but not too kidlike, giving it just the right flavor.

Mixed use of lower- and uppercase words can be used to create a little more playfulness, but also allows certain words to be emphasized.

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The Big Help sponsors and partners treatment.

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A series of icons were created to represent different social program categories, like the environment, education, and urban beautification.

Nickelodeon-Worldwide-Day-of-Play-Logo-RBMM

Logo for the Worldwide Day of Play, when all Nickelodeon channels turn off their programming for a full day, encouraging kids to get off the couch and play.

Nickelodeon-Big-Help-Worldwide-Day-of-Play-broadcast-screen-RBMM

Broadcast screen of the Worldwide Day of Play board, with a voice-over encouraging kids to turn off the tube and go play!

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Nickelodeon-Big-Help-Worldwide-Day-of-Play-foam-set-RBMM
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Nickelodeon-Big-Help-Worldwide-Day-of-Play-stage-kids-RBMM
Nickelodeon-Big-Help-Worldwide-Day-of-Play-banners-Michelle-Obama-LeBron-James-RBMM
Nickelodeon-Big-Help-Worldwide-Day-of-Play-event-Michelle-Obama-RBMM
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