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Nickelodeon Social Programs Identity


The custom font we created for the program, Nick Sans, was playful but not too kidlike, giving it just the right flavor.

Mixed use of lower- and uppercase words can be used to create a little more playfulness, but also allows certain words to be emphasized.

The Big Help sponsors and partners treatment.

A series of icons were created to represent different social program categories, like the environment, education, and urban beautification.

Logo for the Worldwide Day of Play, when all Nickelodeon channels turn off their programming for a full day, encouraging kids to get off the couch and play.

Broadcast screen of the Worldwide Day of Play board, with a voice-over encouraging kids to turn off the tube and go play!