PlainsCapital Bank Website
PlainsCapital Bank is the fifth-largest bank in Texas, with more than 80 locations across the state. Their services include commercial banking, treasury management, private banking, and wealth management, as well as consumer banking.
Previously known as more of a business-focused bank, they wanted an online presence that would be attractive to personal finance customers as well. Their web presence needed to help showcase their array of personal wealth management products and services in addition to their business services. They also wanted to appeal to a younger audience who required the ability to use the site on mobile devices.
We created a site that is both modern and approachable. The home page features ambient, integrated background videos that welcome users to the site in a totally fresh way. The videos create some movement and depth, giving PlainsCapital a stylish and contemporary presence that appeals to younger personal banking users without being too audacious for more conservative users. We developed the new site on a completely new platform, which allows the marketing department to add bank location pages, events, and banking promotions in a fraction of the time it did before.
Instead of stock photography, the new site relies on a set of custom icons that are designed to mimic the PlainsCapital logo (which we designed 12 years prior). The icons represent every service, product, and promotion the bank offers, making it even easier for customers to find what they need quickly. The icons also serve as memory devices, giving users returning to the site “markers” so they can remember what pages or features they visited.