archive-leadership

Title: Philip Smith

Content: Phil loves the variety that comes with working in a project-based environment. “Nothing brings me more joy than working for a client in an industry where I’ve had no prior experience,” he says. “The more obscure and esoteric the better. In fact, I often feel like the only designer who prefers the research and discovery phase of a project.” Phil would be “bored to tears” working on the same thing all the time. So, on any given day, his project list could include updating the identity for a local wealth management firm, rebranding a series of conferences for a group of healthcare consultants, creating marketing materials for a fish and wildlife fund, or developing the identity and packaging for a new product that promises to revolutionize orthodontics. In every case, it’s the learning that gets Phil out of bed in the morning –  learning to tell simple, compelling visual stories. “Designing the details,” he says, “is just gravy.”

Excerpt: Phil loves the variety that comes with working in a project-based environment. “Nothing brings me more joy than working for a client in an industry where I’ve had no prior experience,” he says. “The more obscure and esoteric the better. In fact, I often feel like the only designer who prefers the research and discovery […]

Title: Jeff Barfoot

Content: As managing principal, Jeff holds the unofficial titles of Team Builder, Visionary, and Cat Wrangler. That’s okay, because Jeff has always been at his creative best when things are at their most chaotic. “Design is a lifestyle,” Jeff says, “and I truly believe we have to approach it that way.” Like many of his predecessors and peers, Jeff is committed to elevating the practice of design. He is a past president of the Dallas Society of Visual Communications (DSVC), and a former board member (he served 10 years). He is also cofounder of the National Student Show & Conference (NSSC), the nation’s largest creative competition and educational forum for visual communications students. Jeff honed his design chops at three Dallas design and advertising firms, where he also polished his skills as a creative director and mentor. He joined RBMM after three years of running his own successful practice. Most evenings, Jeff heads out to his backyard studio – where he and his wife, Shay, run Bee Things. The couple designs and prints limited-edition posters, apparel, and paper products for the home. Jeff’s marine biology degree hasn’t proved very useful – except for his uncanny ability to draw sea creatures.

Excerpt: As managing principal, Jeff holds the unofficial titles of Team Builder, Visionary, and Cat Wrangler. That’s okay, because Jeff has always been at his creative best when things are at their most chaotic. “Design is a lifestyle,” Jeff says, “and I truly believe we have to approach it that way.” Like many of his predecessors […]