Garrett Owen has been thinking three-dimensionally as long as he can remember. In his work with RBMM, Garrett’s 360-degree approach takes the form of packaging for consumer products and branded environments.
“I’ve touched every kind of project,” Garrett says, “and along the way, I’ve learned a lot about retail strategy.” What he finds especially rewarding is seeing someone walk by a shelf and pick up a rebranded product that they may have overlooked in the past – based on the way the new packaging stands out.
“I’ve always prided myself on making things cool that weren’t supposed to be,” he quips.
His unconventional point of view has helped Garrett earn a reputation as an accomplished designer of branded environments. In his way of thinking, it takes a different kind of creative to capture a brand’s story and apply it to a space. “It’s not architecture or interior design,” he says. “It’s more than hanging nice posters on the wall and pushing product messages. A visitor in a space is already there – they don’t need to be sold. Instead, I want someone to stand in an environment and understand the brand without seeing the logo or reading marketing copy.”
Garrett’s passion for great design is balanced by a genuine drive to improve his clients’ businesses. “It’s not about awards,” he says. “I get a kick out of moving the needle 10 percent for a client. That’s what I like about RBMM. We have the luxury of working with established clients and mature brands. The expectations are higher. It requires a higher level of thinking. And we can have a much greater impact at the business level. That’s where I am at this point in my career. I want to do serious things for serious clients.”