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Central Market Passport Greece!

April 30, 2015 – As upscale Texas grocer Central Market’s agency of record, we create and produce all of the communications materials for their 10 annual in-store events. For Passport Greece this year, it was the first time we had done a photography-based direction for their annual Passport event.

So we had a two-day photoshoot with photographer Manny Rodriguez, food stylist Paige Fletcher, and prop stylist Kristen Butler. The biggest challenge (beyond the desire to make it great, and to not eat all of the food before it went out on set) was that all of the backgrounds needed to be white to give us the right flavor to capture the tone and atmosphere of Greece. So we scoured abandoned farms and antique shops across Texas and even created some of the white backgrounds on the fly on set. It was an intense (and delicious) two days. The result? Fantastikos!