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Central Market 2014 Beer Festival

Upscale Texas grocer Central Market puts on nine to 10 festivals each and every year. Each two-week festival features unique products sourced specifically for the festival, special cooking classes led by top chefs or expert makers, prepared festival foods available in the chefs’ cases, and in-store tastings and other events.

For the Beer Festival, Central Market wanted to showcase different types of beers, as a nod to the surging craft beer scene in Texas. We created huge beer “packaging” posters with the help of illustrator Jon Reinfurt.

We designed just about everything for the event: in-store posters, a festival website, T-shirts, tote bags, employee uniforms, bag drop promotions, print ads, digital ads, and in-store displays. Here’s just a taste of what we did.