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Central Market Hatch Chile Festival

Upscale Texas grocer Central Market puts on nine to 10 festivals each and every year. Each two-week festival features unique products sourced specifically for the festival, special cooking classes led by top chefs or expert makers, prepared festival foods available in the chefs’ cases, and in-store tastings and other events.

For this year’s Hatch Chile Festival, Central Market wanted to showcase their skills as THE Hatch Chile Festival. Other grocers have Hatch events, but no one comes close to Central Market, which offers hundreds of Hatch chile recipes, a microsite with roasting and freezing tips, a community of “Hatch heads” sharing recipes and tips, and dozens of items infused with Hatch chiles in every department (including a flavor of gelato!). In short, Central Market is the Hatch chile champ. We used classic boxing posters as the perfect inspiration to show that Central Market’s 2014 Hatch Fest was “the greatest of all time.”

We designed just about everything for the event: in-store posters, a festival website, T-shirts, tote bags, employee uniforms, bag drop promotions, print ads, digital ads, and in-store displays. Here’s just a taste of what we did.


The Dallas Society of Visual Communications Show Silver Medal

Graphis Poster Annual