El Paso Chile Co. Packaging
Communication Arts Design Annual
PRINT Magazine Regional Design Annual
The Kerr family started the El Paso Chile Company over 30 years ago by selling garlands of chiles on the side of the road in El Paso, Texas. The family eventually made their mark by producing a line of salsas, hot sauces, dips, and chips. They even tried their hand at the spirits industry with a custom-distilled premium tequila called Tequila Nacional Silver. The packaging we developed for their salsas, hot sauces, and tequila was a true reflection of the Mexican-American culture the family enjoys in El Paso. The fun and colorful labels and illustrations we developed brought the authenticity of this family-owned and -operated brand to life.