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Mom’s Tomato Sauce Packaging

Mom’s Pasta Sauces is one of the “family brands” owned by Fischer & Wieser Specialty Foods, Inc. Originally Timpone’s Organic Spaghetti Sauce, the new packaging needed to reflect the premium positioning you would expect from a product with all-natural ingredients, as well as showcase its authentic Italian heritage.

Our design approach was to feature a distinctive portrait of Mom Timpone, since Mom’s Spaghetti Sauce is the original recipe from Patrick Timpone’s mom, Nenfa. In the portrait, she has a bouquet of the fresh garlic, basil, and tomatoes that comprise America’s Best Tasting Spaghetti Sauce.