SPCA of Texas 2003 Annual Report
PRINT Magazine Regional Design Annual
The SPCA utilizes their annual report as their primary means of soliciting donations and promoting their various programs. They asked our help to develop a more compelling and effective piece. The concept features a cover with colorful animal collars that catch the eye. The interior uses intimate photography and straightforward copy to explain the impact of their programs, such as the p.r.e.p. program, which pairs juvenile offenders with dogs that need training before being offered for adoption. The annual report was so successful at introducing the programs that subsequent reports focused on individual programs in more depth to better connect with their donor base.