Stubb’s Bar-B-Q Sauce Packaging
As the cook behind Stubb’s Bar-B-Q Sauce, C.B. “Stubb” Stubblefield had established a strong following for his cooking at his restaurant in Lubbock, Texas. With the expansion to mail order and ultimately the grocery store for his barbecue sauce, there was a need for breakthrough packaging that captured the brand personality and essence embodied by Mr. Stubblefield himself.
The packaging that we developed not only features the likeness of Mr. Stubblefield, but it also reflects his personality with quotes such as, “My life is in these bottles.” The distinctive visual style of the packaging made the brand stand out both on the shelf and in the crowded sauce market. The result was an 85 percent increase in sales the first year, without any advertising. Today, Stubb’s is the number one preferred premium sauce brand in the South.