Wade College Identity
Wade College is a specialty private academic college that offers associate of arts and bachelor of arts degrees in merchandising, fashion design, retail, and graphic design. But their brand identity didn’t reflect their modern and dynamic academic environment or their desire for students to “design their future at Wade College.”
They asked us to create a new identity that could reflect their brand personality of being welcoming and clever and their culture of refusing to settle. The final concept achieves this goal by featuring a series of logos. The logos actually change and create a sense throughout the year that they are as current as the fashion world. In fact, the logo can be updated yearly based on current fashion and color trends. The client was so pleased with the logo we created that they also asked us to design large 3-D signs for use at college fairs, as well as brochures, direct mail, and even a 6-foot sign for the glass doors of the college.